The history of the Sète Forte dei Marmi 1984 brand was born from the encounter between tradition and innovation, with roots firmly planted in the heart of Italy, a country renowned for its sartorial culture. Founded in 1984, the brand takes its name from the Tuscan town of Forte dei Marmi, a place that is a symbol of elegance and style, where a taste for discreet luxury and high-quality craftsmanship blend with the timeless allure of the sea. "Sète" recalls the French town, known for its refinement, creating a link between two worlds of irresistible charm: the Tuscan coast and the South of France.

The founders, driven by a clear and ambitious vision, wanted to create a brand that celebrated the true Made in Italy, combining the attention to detail typical of Italian tailoring with a contemporary and international aesthetic. From the beginning, Sète Forte dei Marmi 1984 has stood out for its passion in creating menswear that not only respects tradition, but reimagines it for the modern classy man.